T-Mobile Photography Initiative

If a photo feels forced, fake, or inauthentic then the brand’s message will feel the same.

There are over 50,000 T-Mobile die-hards driven by a genuine desire to do right by our customers because they’re customers too. They dance in our stores, they drive our fleet, and like John, their closets are filled with magenta. Even when they’re off the clock, they’re on America’s Best Unlimited Network — sharing big and being bold – mothers, daughters, fathers, and families. Now, we’ll be there to capture it as fast as it happens. Taking advantage of the accessible technology we preach to unleash. Shattering negative network perceptions with reality. If our photography is believable, then our claims become more believable.