LEGO Replay

Showcasing the many lives of a LEGO brick as it is passed on through generations.

We created a multimedia campaign to bring awareness to The LEGO Group’s philanthropic and environmental initiative, LEGO Replay. Its goal is to encourage shoppers and fans to donate their bricks back to LEGO to be passed on to other kids in need of play. Our incredible partners Daisy Cutter Productions and Tom Hussy helped us capture stills and video of the moment when kids open these donated boxes of LEGO and begin to give these bricks a new creative life.