Audi Interactive Point of Sale

Reinvent the path to purchase within the dealership.

Traditionally, each vehicle launch or sales promotion was accompanied by a set of printed, pull-up banners to inform and excite customers in the dealership. As a team, we felt that customers need to interact with the full fleet of vehicles and all of their accompanying features to get a full understanding of their options and the Audi Brand. Our solution was an interactive point of sale system giving customers a deep dive into all things Audi while allowing us to give our clients concrete metrics on interaction and retention.